Blog du PDG

BLOG DU PDG


Comme grand voyageur et observateur du marché de longue date, notre gérant, Ravindra Bhagwanani, a également des opinions personnelles sur le marché des programmes de fidélisation. Lisez ses avis et expériences dans son blog (en anglais)!

Et si vous souhaitez réagir à quoi que ce soit, nous vous invitons à faire ainsi à travers notre page Facebook à tout moment !

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

CRM

29 February 2016

The other day I wanted to talk to an airline while booking a flight. You guess the story, don’t you? Yes, I’ve ended up booking with a different airline. A case study into the negative impact on loyalty if airlines cut costs at the wrong end.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

CRM

26 January 2016

Sometimes the most boring activities can bear some unexpected surprises. Like buying ink cartridges. I mean if you look at that activity through a CRM lenses. Otherwise it risks remaining boring throughout.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

Social media

04 January 2016

Since one year, everybody has been talking about revenue-based programs. So it is time to review the market and examine the question how many miles you should earn per dollar spent. The question as such seems not logic – and the answer is, at best, a bit surprising, too.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

SA

21 July 2015

Loyalty programs are full of promises – and hardly any keeps all of them. The price of that can be very steep and actually lead to the exact opposite of the purpose of those programs, creating dissuasive behaviour and making customers turn away.