15 May 2015
Regularly most loyalty programs increase their award prices. Depending on how you look at the question, this approach might actually lack quite a bit of logic and makes any hike in award prices look very questionable, to say the least.
31 March 2015
One week ago, Lufthansa faced the worst tragedy in its history. CRM should play a crucial role in such moments, but was completely absent ever since then at the German carrier. A missed opportunity and teaching warning for anybody else.
19 March 2015
When Delta removed the SkyMiles award tables from its website, it got a lot of bad publicity. Delta is certainly not the first loyalty program to hide the truth at least a bit, but the underlying question is whether any loyalty program can actually afford lack of transparency.
02 March 2015
At the recent Loyalty 2015 conference, the winners of the Loyalty Awards were honoured as well. Among the winners figured the rather unknown Azul Airlines from Brazil. A contemplation that each company can make a difference with some smart innovations at its loyalty program.
05 February 2015
Next to all the fuss about Delta and United, it was a bit overseen that another major program has just moved to a revenue basis – South African’s Voyager. But unlike Delta and United, it also applies a revenue approach to redemption. Why it can’t work.
27 January 2015
In the very early days of alliances, there was this vision of one global Frequent Flyer Program for each alliance. For reasons we all know, this vision has never come true – and it might actually be better like that.
11 December 2014
On 01 January, Delta will switch its SkyMiles program to a revenue-based program. This will change the way we have to work with such programs – and opens up indeed some new opportunities.
02 December 2014
The old practice of many hotel loyalty programs to exclude third party booking channels from any point accrual has led to frustration with more than one member, but with the rise of power of hotel booking platforms, this practice seems also to be more and more outdated.
13 October 2014
Etihad Airways has announced the creation of an alliance with five of its equity partners, with FFP benefits being at the heart of the coordinated offering. But does the market need yet another and especially such an alliance?
12 October 2014
The partnership between British Airways’ Executive Club and car sharing company Zipcar didn’t get a lot of attention in the market. But as a matter of fact, it is the first partnership of such a kind in the industry. Are there more to come?
