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Written by Ravindra Bhagwanani on . Posted in Archives

Today, Italian’s new state carrier ITA launches. And to understand what that means for frequent flyers is not the easiest exercise. While some former partner programs of Alitalia, such as Air France KLM’s Flying Blue, have formally confirmed the termination of the partnership with the latter as of today, nobody says a word about ITA. It seems therefore indeed that ITA is neither member of the SkyTeam alliance, nor has any Frequent Flyer agreement with any partner airline. If this confirms in the next couple of days, this would indeed mean that customers have currently no choice to earn any miles on their flights. ITA itself continues to mention on its website that a loyalty program is in its plans and that in any case, all this is the mistake of the European commission. Good luck…

Written by Ravindra Bhagwanani on . Posted in Archives

After an initial start as accrual-only partnership, American Airlines and Jetblue have now come closer by extending the partnership to the redemption side. Moreover, AAdvantage and TrueBlue members now also enjoy (basic) elite benefits on the respective partner airline. While this may not add much practical value for AAdvantage members – unless you are really based in one of Jetblue’s core markets -, that kind of pragmatic partnership approach is nevertheless pretty remarkable and would have not really been imaginable a few years ago. With Jetblue as strong partner on the East Coast and Alaska Airlines on the West Coast, AAdvantage has now the strongest geographical loyalty proposition in the US among all US programs.

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The trend of hotel programs to develop more into lifestyle programs seems to continue with the announced program relaunch of GHA Discovery, the alliance-wide loyalty program of Global Hotel Alliance. Full details are not yet known and the jury is hence still out whether this will help to increase the relevance of the program and improve its somewhat difficult standing between the large hotel programs and the power of third party booking channels.

Written by Ravindra Bhagwanani on . Posted in Archives

Expedia Group has announced to combine its different loyalty program offerings into one group-wide program. While this can actually only be an improvement for most brands involved – such as Expedia or Orbitz -, it is likely that members of the generous Hotels.com Rewards program – offering one free night after each ten nights booked – will rather see a poorer offer. Details about the new program are not yet known, but it is certainly a good piece of advice to cash in any outstanding reward nights of the Hotels.com Rewards program before it’s too late.

Written by Ravindra Bhagwanani on . Posted in Archives

It is good to be loyal, but you are forgiven if you sometimes might wonder yourself what exactly it is, loyalty. Accor’s program ALL helps you in its latest – exceptional – campaign to refresh your corresponding understanding.