The task for Air India was rather easy: to improve its loyalty program Flying Returns. The relaunched program features indeed almost unilateral enhancements, from a non-expiry of miles for active members to lowered award levels, the introduction of a family pool and new non-air partnerships. Whether the switch to a revenue basis for Air India flights is though an improvement is definifely subject to one’s individual assessment, especially as you would not earn any miles on any carrier-imposed surcharges – which represent though often some 50% of the total ticket costs in Economy Class.
Tier qualification levels are fairly low – 30,000 miles for (Star Alliance) Gold status -, but at least 30% of the required points need to be earned on Air India flights. Awards are now priced on a segment basis, but even connecting flights are still cheaper than previously. But whether a nonstop Transatlantic flight in Business Class at 200,000 miles (increasing by up to 104,000 miles if you add connecting flights at both ends) really makes Flying Returns the “most rewarding program” in the market – according to Air India’s own claims – is more than doubtful.
Air India’s sister company Vistara continues to operate, at least for now, its own program Club Vistara.