Turkish Airlines has rebranded its long-standing subsidiairy AnadoluJet as AJet and positions it more with a low cost profile. This places it more as competitor to other low cost carriers like Pegasus Airlines.

That’s why it is even more surprising that AJet does no longer participate in the Turkish program Miles&Smiles, neither offers any own loyalty product. This is clearly a missed opportunity for an easy competitive edge and obviously adds another dimension to the loss of appeal of Miles&Smiles, following the recent massive program devaluation.

Logically, AJet doesn’t participate in any other of the handful of Star programs in which AnadoluJet used to participate anymore either.