15 January 2026

Certainly surprising for many, the announcement came that Allegiant Air, based in Las Vegas, will acquire Sun Country Airlines, based in Minneapolis. This will create a force in the US market that cannot be underestimated, focussing on the leisure market.

As part of the merger, which should be completed by the end of the year, the two Frequent Flyer Programs Allways Rewards and Sun Country Rewards will also be combined. It will certainly be interesting to see what the product will look like, as the Allegiant program largely revolves around a co-branded credit card, while Sun Country takes a more traditional approach.

Given the constant devaluations of many other US programs, there is hope that the new airline will choose a different strategy here to gain more attention in the market!