15 October 2025

Riyadh Air had applied for and received slots at London Heathrow airport for the winter flight schedule, but now they must also use them to avoid losing them. Due to delays in the delivery of their own aircraft, an unofficial inaugural flight will now take place on October 26 with a chartered aircraft from Oman Air – but only for employees and owners. To avoid disappointing expectations in its own product, the general public will have to wait until Riyadh Air receives its own first Dreamliner.

Nevertheless, their future Frequent Flyer program, Sfeer, is ready and has been presented in very broad terms. It will operate on a revenue basis. However, nothing can be said about the quality yet. It is remarkable, in any case, that the program is ready (long) before the start of commercial flights. However, it remains to be seen to what extent it will be able to influence the purchasing decisions of (potential) customers in a tough competitive environment.