22 August 2017
Compared to other industries, the travel industry has the advantage that many customers have a natural high level of engagement. This is, first of all, a tremendous opportunity for our industry. But at the same time a risk, too.
Archive for August, 2017
16 August 2017
While Air Berlin had time to prepare for that moment, the worst communication scenario is unfolding right now, especially for its frequent flyers. It is a bit surprising that anything like that can still happen these days.
02 August 2017
Well-designed loyalty programs should manage to increase revenues, through increasing revenues with existing customers and/or through reaching out to new customers. But many programs fail to do so – and might still be considered successful.
