CEO Blog

CEO BLOG


As frequent traveller and long-standing market observer, our CEO/Managing Director, Ravindra Bhagwanani, has also personal opinions about the market of customer loyalty programs. Read in his blog his views and experiences.

And if you wish to react to whatsoever, you are invited to do this at any time via our Facebook page!

Written by Ravindra Bhagwanani on . Posted in CEO Blog

11 November 2021

Two major programs, American’s AAdvantage and Virgin Atlantic’s Flying Club, have announced changes to their tier qualification rules over the last few days – pointing to diametrically opposed strategies. Who is right?

Written by Ravindra Bhagwanani on . Posted in CEO Blog

ravindra

I’ve been passionate about aviation ever since I can remember and about FFPs ever since I started to think – yes, I am not one of these young bloggers, who were even not yet among us on 01 May 1981, when an idea of American Airlines was

Written by Ravindra Bhagwanani on . Posted in CEO Blog

22 October 2021

Finally, travel in many markets is technically possible again, but loyalty benefits are no longer a main decision element. This makes it critical for loyalty managers to reconsider their mission and to redefine their internal positioning.