CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

Jetblue and United have confirmed their intention to work closely together. In an initial step, a partnership at the level of the Frequent Flyer programs TrueBlue and MileagePlus will certainly be seen.

In the medium term, the further development also depends on the authorities, but a complete takeover of Jetblue by United is currently not to be excluded and thus the complete disappearance of the brand is also possible.

While some would probably miss the Jetblue brand, its TrueBlue program has never really met expectations. And for those who get along well with the program, the consolation is that such a potential merger is not on the agenda for tomorrow.