CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

It is always nice to see someone recognize their mistakes.

So it happened with Etihad, who quickly saw that their promotion of giving the first Etihad Guest member to fly to all 15 new Etihad destinations 5 million miles was a real flop.
And so the offer has now been improved – but unfortunately it has only been made worse.

You now also receive a bonus if you fly to just 5 or 10 destinations, which is of course more realistic. But – you have to be among the first 100 participants to then enter a draw for 25,000 or 100,000 miles.

The effort is still too high to justify even a single extra flight. Even if you rate the winning odds positively at 10/100, you have no insight into whether you are among the first 100 participants. And taking the risk to incur extra expenses for the chance to possibly win a few miles is simply not worth it. A round trip from Abu Dhabi to London in Business Class currently costs at least 140,000 miles and more than 800 EUR in taxes/surcharges.