How successful the SAS Millionaire campaign was can be gauged by the various imitators.
After the somewhat unsuccessful version by Etihad (see below), Turkish Airlines now tried it with their Miles&Smiles – and made everything even worse.

On June 27, they promised anyone who flies with Turkish Airlines from Istanbul to all six continents by October 27, 1 million miles. No registration was required for that.

But the turnaround came just 11 days later when Turkish Airlines announced that the promotion was now closed. Only members who had already completed a flight or purchased a ticket before July 08 were still allowed.

Due to the size of the airline (and the fact that no sign-up was required), there should still be a large number of customers participating in the promotion. However, whether one can truly rely on Turkish Airlines’ word and should plan an extra flight to Australia and South America is another question.

This turnaround and the doubling of award prices at the beginning of 2024, however, shows one thing: Turkish Airlines remains one of the best airlines in the world, but it’s best to steer clear of its Frequent Flyer Program…