CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

Let’s not kid ourselves, but not everyone is a super frequent traveller, yet they still want to benefit from loyalty programs.

Choice Privileges, the loyalty program of Choice Hotels, which operates more in the budget and mid-range sector, is increasingly targeting this demographic, especially with the recent program changes.

Starting in 2026, you can reach the first elite level with just five nights or receive an annual points bonus after your second and third stays. Soon, you’ll also be able to transfer points to other program members.

And if you become a big fan of Choice Hotels with these changes, you might also be interested to know that after 55 nights per year, you can reach a new, highest membership level, where, as an additional benefit, you receive a reward stay of up to seven nights at a 50% discount once a year.

Until December 26, you also receive a bonus of 1,000 points per night at Choice Hotels after prior registration.