Subscriptions are gaining more and more popularity in the industry, as part of customer loyalty programs or independently.

Ryanair also introduced Ryanair Prime in the spring, and frequent flyers quickly calculated whether the annual fee was worth it for them compared to the savings offered. Of course, you should only commit to something like this if you are sure that you will ultimately come out on top.

But apparently, such a mindset was precisely what threw a wrench in Ryanair’s plans, which is why the program has already been discontinued. In absolute honesty, Ryanair explained in the original wording: “To date, we have signed up over 55,000 Prime members, generating over €4.4m in subscription fees. However, our Prime members have received over €6m in fare discounts, so this trial has cost more money than it generates.”

No comment necessary, right?