20 May 2022
One of the big winners of the Covid crisis are experience awards. They have indeed the potential to add some excitement to members, unrelated to other aspects. But why only few loyalty programs get this right?
Archive for May, 2022
09 May 2022
My personal take was that the travel industry would use the downtime of Covid to reinvest in reconsidering certain CRM practices as this would have a long term impact on their business. A reality check shows, however, that my assumption was wrong.
