Sun Group is a Vietnamese conglomerate in the local travel sector that will significantly shape Vietnamese tourism. It includes its own airline (Sun PhuQuoc Airways), (luxury) hotels and entertainment facilities.

Now, a group-wide customer loyalty program called Sun Signature has been launched, in its initial phase being limited to the airline and hotels, as well as a local credit card. While Sun PhuQuoc Airways is currently limited to the Asian market, this will change quickly as the company has ordered 20 Dreamliners, with options for 40 more aircraft, with which a global network will be established. This is likely to quickly give the Sun Signature program greater significance – and turn tourism in Vietnam into true mass tourism.