Accor’s ALL program has always been distinguished by a clear reward value. For 1,000 points, you get a reduction of 20 EUR in Accor hotels.

Alternatively, Accor maintains many partnerships with Frequent Flyer programs, where traditionally 4,000 points could be exchanged for 2,000 miles. Since it is hardly possible to achieve a value of 80 EUR with 2,000 miles, this was never really interesting.

However, there are three parallel developments at ALL that make one reassess the matter. First of all, there is a lot of dynamism in the partner network. Departures (like the Iberia Club) are countered by new arrivals, such as Asante Rewards from Kenya Airways or BluChip from Indigo. Secondly, some exchange rates have improved to a 1-to-1 basis, for example, with Flying Blue from Air France KLM or with SUMA from Air Europa. And thirdly, Accor has started regularly running promotions with partners to temporarily improve the exchange rate.

And of course, Accor also offers the possibility to double dip with 4 different partners – Flying Blue, Privilege Club (Qatar Airways), Frequent Flyer (Qantas), and TudoAzul (Azul) – with varying conditions between the partners.