CEO Blog

CEO BLOG


As frequent traveller and long-standing market observer, our CEO/Managing Director, Ravindra Bhagwanani, has also personal opinions about the market of customer loyalty programs. Read in his blog his views and experiences.

And if you wish to react to whatsoever, you are invited to do this at any time via our LinkedIn page!

Written by Ravindra Bhagwanani on . Posted in CEO Blog

Loyalty data21 February 2018

There is no doubt that data plays an increasingly big role in loyalty management. But can it really be reduced to that question in the travel industry? Or why we have decided to separate from FlightGlobal for running the annual Loyalty conference.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

QR C-class15 February 2018

Qatar Airways cut back on the benefits you get on upgrade tickets last week, raising the question why. It comes down to the basic point that if you decide to promise something to your customers, you should deliver it, too!

Written by Ravindra Bhagwanani on . Posted in CEO Blog

Investments05 September 2017

This year has already seen two major failures of spin-off FFPs, putting a likely end to what many claimed to be the big trend a few years ago. But some elements in the spin-off model might be worth to be kept with a slightly different approach.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

ME302 August 2017

Well-designed loyalty programs should manage to increase revenues, through increasing revenues with existing customers and/or through reaching out to new customers. But many programs fail to do so – and might still be considered successful.