CEO Blog


As frequent traveller and long-standing market observer, our CEO/Managing Director, Ravindra Bhagwanani, has also personal opinions about the market of customer loyalty programs. Read in his blog his views and experiences.

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Written by Ravindra Bhagwanani on . Posted in CEO Blog

73725 March 2019

With all the necessary safety-related discussions, the current Max 8 discussion demonstrates that airlines and customers don’t speak the same language. This is also true when it comes to the loyalty question – and prevents actually many airlines to leverage the loyalty potential better.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

Difficult partnerships02 January 2019

With an increasing number of non-air partnerships coming to a silent end, the critical question for loyalty managers should perhaps be why this is happening at all and what can be done to avoid that things turn sour between partners.