CEO Blog

CEO BLOG


As frequent traveller and long-standing market observer, our CEO/Managing Director, Ravindra Bhagwanani, has also personal opinions about the market of customer loyalty programs. Read in his blog his views and experiences.

And if you wish to react to whatsoever, you are invited to do this at any time via our Facebook page!

Written by Ravindra Bhagwanani on . Posted in CEO Blog

CRM

26 April 2016

The airline business is too complex for any individual as that you could check all aspects. That’s why I tend to believe in the basics being delivered and focus on understanding the things one should not take for granted. That is a mistake, as my experience as Privilege Club member of Qatar Airways has shown.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

CRM

29 February 2016

The other day I wanted to talk to an airline while booking a flight. You guess the story, don’t you? Yes, I’ve ended up booking with a different airline. A case study into the negative impact on loyalty if airlines cut costs at the wrong end.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

CRM

26 January 2016

Sometimes the most boring activities can bear some unexpected surprises. Like buying ink cartridges. I mean if you look at that activity through a CRM lenses. Otherwise it risks remaining boring throughout.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

Social media

04 January 2016

Since one year, everybody has been talking about revenue-based programs. So it is time to review the market and examine the question how many miles you should earn per dollar spent. The question as such seems not logic – and the answer is, at best, a bit surprising, too.