CEO Blog

CEO BLOG


As frequent traveller and long-standing market observer, our CEO/Managing Director, Ravindra Bhagwanani, has also personal opinions about the market of customer loyalty programs. Read in his blog his views and experiences.

And if you wish to react to whatsoever, you are invited to do this at any time via our Facebook page!

Written by Ravindra Bhagwanani on . Posted in CEO Blog

SA

15 May 2015

Regularly most loyalty programs increase their award prices. Depending on how you look at the question, this approach might actually lack quite a bit of logic and makes any hike in award prices look very questionable, to say the least.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

Hotel logos

02 December 2014

The old practice of many hotel loyalty programs to exclude third party booking channels from any point accrual has led to frustration with more than one member, but with the rise of power of hotel booking platforms, this practice seems also to be more and more outdated.