CEO Blog

CEO BLOG


As frequent traveller and long-standing market observer, our CEO/Managing Director, Ravindra Bhagwanani, has also personal opinions about the market of customer loyalty programs. Read in his blog his views and experiences.

And if you wish to react to whatsoever, you are invited to do this at any time via our Facebook page!

Written by Ravindra Bhagwanani on . Posted in CEO Blog

CRM

26 January 2016

Sometimes the most boring activities can bear some unexpected surprises. Like buying ink cartridges. I mean if you look at that activity through a CRM lenses. Otherwise it risks remaining boring throughout.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

Social media

04 January 2016

Since one year, everybody has been talking about revenue-based programs. So it is time to review the market and examine the question how many miles you should earn per dollar spent. The question as such seems not logic – and the answer is, at best, a bit surprising, too.

Written by Ravindra Bhagwanani on . Posted in CEO Blog

SA

21 July 2015

Loyalty programs are full of promises – and hardly any keeps all of them. The price of that can be very steep and actually lead to the exact opposite of the purpose of those programs, creating dissuasive behaviour and making customers turn away.